All-day breakfast: The new trend in gastronomy

A new trend is breaking the limits of traditional mealtimes: the so-called all-day breakfast allows guests to enjoy whatever they want, whenever they want. It breaks away from the classic concept of breakfast, lunch, and dinner, leaving more space for creativity and variety.

Breakfast eggs in the afternoon, a croissant and cappuccino in between, or an acai bowl at any hour – all-day breakfast decouples the “first meal of the day” from fixed times, offering complete freedom and flexibility in taste and presentation.

Global influences at breakfast

From Chinese baozi, Israeli shakshuka, Belgian waffles, Eggs Benedict, and acai bowls to Japanese onigirazu – all-day breakfast blends global cuisines into one unique menu. This international variety attracts a broad audience and invites guests to discover new flavors.

Compared to the classic brunch, all-day breakfast opens the stage for culinary creativity, while fostering a relaxed, social atmosphere that promotes togetherness and communication.

A feast for the senses

It’s not only about food – tableware and presentation are equally important. Shapes, colors, and materials enrich the sensory experience. From the sparkling rims of the PURITY REFLECTIONS collection to the playful pieces of PLAYGROUND and HEART & SOUL, the table becomes a canvas of pleasure.

How to implement all-day breakfast in your restaurant

✔ Diverse menu – Offer a wide selection of international breakfast dishes.
✔ Flexible times – Allow breakfast all day long and communicate it clearly on your menu.
✔ Special presentation – Use high-quality, varied tableware and cutlery.
✔ Culinary events – Organize themed all-day breakfast nights with music or entertainment.
✔ Staff training – Ensure your team can prepare and present international dishes properly.
✔ Marketing – Use social media and local media to highlight your concept.
✔ Customer feedback – Collect opinions and adapt your offer continuously.

All-day breakfast is not just a trend – it’s a new philosophy of enjoyment, creativity, and social connection.